Job Title: Digital Marketing Expert – Freelance: 8 to 10 hours per week
About Pace Coffee:
Pace Coffee is a small team of runners who love coffee and want to share our passion for both coffee and running with our customers and friends. Our mission is to fuel the journeys of runners of all levels all over the UK with great-tasting coffee and connect them with the country of Ethiopia known for its world-class distance runners and as a land of coffee.
Job Description:
As our Digital Marketing Expert, you’ll play a vital role in engaging with our target audience of coffee-loving runners, amplifying our brand presence, increasing our following and driving our online sales. You’ll be responsible for supporting our digital marketing efforts across a range of platforms, including social media, PPC and email marketing. We’re looking for someone who can work with us initially for 8-10 hours per week; these hours may grow based on your success. The role offers flexibility, with a monthly rate to be determined in discussion with you.
Responsibilities:
- Social Media Management:
- Create compelling content for our social media channels that resonates with our audience of runners.
- Schedule and publish posts, stories, and updates to maintain an active and engaging presence.
- Monitor and respond to comments, messages, and inquiries in a timely and professional manner.
- PPC Campaigns:
- Assist in the setup, optimization, and monitoring of PPC campaigns to drive traffic and conversions.
- Conduct keyword research and analysis to identify relevant terms and opportunities for targeting.
- Collaborate with us to develop ad copy and creative assets that align with campaign objectives.
- Email Marketing:
- Support the development and execution of email marketing campaigns, including newsletter creation, segmentation, and scheduling.
- Monitor email performance metrics (open rates, click-through rates, etc.) and provide insights for optimization.
- Runner Engagement:
- Leverage your passion for running to connect with our community of runners authentically.
- Share personal experiences, tips, and insights related to running and coffee consumption to foster deeper connections and loyalty.
Requirements:
- A passion for running and coffee.
- Experience and knowledge of digital marketing tools and concepts.
- Experience with graphic design or content creation tools (Adobe Creative Suite, Canva, etc.)
- Strong communication skills, both written and verbal.
- Creative mindset with the ability to generate engaging content.
- Detail-oriented with excellent organisational and time management skills.
- Ability to work independently and collaborate effectively in a remote environment.
- Flexibility to adapt to changing priorities and deadlines.
Join the Pace Coffee Team:
Our ideal candidate is someone who is both a keen runner and someone who loves coffee. But we will also consider candidates with digital marketing expertise without any running experience!
If you’re interested, and you think you have the necessary skills, please send your CV by email to richard@pace.coffee
This job opening will remain open until 5pm GMT on Friday 7th March 2025.
